Jaytham Rymer
I am a passionate and results-focused copywriter with over 10 years of experience. I have a creative edge and a proven track record of SEO growth, keyword optimization, and brand success.
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Jaytham Rymer
Amazon Prime Day
5 Mistakes Brands Make in Their Prime Day Prep
Overview:
- Each year, Prime Day becomes increasingly more substantial as customers continue to purchase online inventory by the masses. It is one of the key opportunities for brands to invest in a huge revenue boost.- Sellers have yet to understand the amount of time and planning it takes to invest in Prime Day initiatives in a way that will help them benefit greatly from the biggest online sales event of the summer.- This year’s Prime Day changes the landscape by a fair amount, which is why our previous predictions for 2021 are no longer relevant.- It’s crucial that sellers of all sizes avoid making mistakes that could cause them to miss out on an enormous opportunity for growth or profit. Let’s take a look at 5 big mistakes I’ve seen brands make far too often, and how to avoid these mistakes as you prepare for Prime Day on July 12th and 13th in 2022.
3 Ways to Use Amazon DSP Advertising to Boost Prime Day Sales
Overview:
- Amazon’s Demand-Side Platform offers the most instrumental tools and resources to help brands find out how, where, and when to implement Prime Day ads.- Simply put, DSP is one of the best ways to center and build customer loyalty. Since it uses a combination of Amazon and third-party ad solutions, it is easy to customize ad creatives and tweak campaigns in a way that is congruent with emerging customer behavior data.- If you don’t prepare to anticipate a lot of traffic - and hefty inventory demands - you may end up missing out on the valuable opportunity to reach new customers and see a surge in sales.- It can take time to build up audiences and awareness, especially when trying to build them up in all the phases of the funnel. So it’s important to start this journey well ahead of Prime Day to maximize results.
Amazon Prime Day 2022 - The Results
Overview:
- Each year, we provide a recap of how Prime Day performed for clients at Bobsled.- There was some concern that spending would be down against the backdrop of inflation and a shaky economy, and that the deals offered by brands would not be as good.- Amazon confirmed that 2022 was their biggest Prime Day event ever. Numerator data show that the average order size was higher than in 2021.- Across the site, product prices were down by 3%, according to Results Imagery data (inflation-adjusted).
How Much Should I Spend on Amazon PPC?
Overview:
- Year after year, Bobsled’s PPC expertise helps brands struggling to keep up with the most optimal spending strategies on Amazon. It’s what has landed us on the new Inc. 5000 list as well as helped our two cents land on the Amazon Advertising page itself.- Every brand is different, and so is every omnichannel marketing strategy. However, there are a few important recommendations about this kind of ad spending that everyone should stay apprised of.- The increase in competition has caused the cost of ad placements to rise. CPCs are more expensive overall, which is why many brands are reconsidering budget spend allocation before Q2.- There are more features to use and levers to pull than ever before, which is another factor leading to increased PPC budget allocation. These added features and methods include custom headlines and Amazon Attribution.
Amazon Marketing Cloud: How It Works and How to Use It
Overview:
- Amazon Marketing Cloud provides better insight into how DSP and PPC advertising work together and how all of your ad strategies are faring down the shopping funnel. While this feature was originally announced in Q1 2021, ad tech that makes it more accessible was just recently rolled out to market in the last couple of months.- Amazon Marketing Cloud (AMC) is more than just a cloud-based data service. It offers the ability for advertisers to perform different types of analytics and use custom data sets like never before. This is an exciting feature because it shows that Amazon is finally loosening its grip on coveted customer data.- Insights are accessed through AMC by writing SQL queries on the database. You can try to access certain points within the database to learn what is available and what kind of info will be helpful for you to pull.- Being able to track traffic and conversions in this way can unify the impact of ads and change the way you connect DSP with sponsored ads.